Meet the Woman
Behind the Experience
Introducing Joyce Strom, a passionate resident of Mexico since 2017, who has transformed her love for shopping and impeccable sense of style into an extraordinary Personal Shopping Experience in the heart of San Miguel de Allende (SMA). Joyce is not just a shopper; she's a curator of experiences, dedicated to promoting the rich tapestry of local artisans and sharing the magic of SMA with visitors from around the world.
​
As the founder of JOYSTROM Personal Shopping Experiences, Joyce is on a mission to offer a tailor-made journey for those seeking a unique and unforgettable exploration of the town's treasures.
​
Joyce's keen eye for style ensures that each excursion is a personalized adventure, crafted to match her clients' tastes and preferences.
​
She not only showcases SMA's unique boutiques, markets, galleries and jewelers, but also provides a comprehensive tour of the UNESCO World Heritage
site. Through her curated experiences, visitors immerse themselves in SMA's rich history and culture while supporting local artisans. Beyond shopping, Joyce's tours navigate the cobblestone streets, offering a captivating narrative of the city's heritage.
As an ambassador for the community, Joyce fosters connections between visitors and the soul of SMA. Her ability to speak Spanish has enabled a genuine connection with local shop owners, allowing her to delve deeper into the heart of the city's culture. Join her on a journey where shopping becomes an art, and every piece tells a story of the vibrant spirit of San Miguel de Allende
​
Join Joyce on a journey that transcends the ordinary, where shopping becomes an art, and every piece tells a story of the vibrant spirit of San Miguel de Allende.
